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Pantone's Newest Color is Minion Yellow — Design News

by LiveModern Webmaster last modified Apr 16, 2015 01:05 AM
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by Tara Bellucci last modified Apr 15, 2015

There's a new color in town, and it's pretty adorable. PANTONE Minion Yellow marks the first time in the color authority’s history that a color has been created and named after a character. The Pantone team worked with the Minions' creators at Illumination to find the most pure version of the characters' hue. It's "a color that heightens awareness and creates clarity...the color of hope, joy and optimism," says Leatrice Eiseman, Executive Director of the Pantone Color Institute. Minion Yellow | Pantone How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow | Co.Create READ MORE »






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