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IKEA Made Long, Mundane Video Ads That People Are Actually Watching

by LiveModern Webmaster last modified Nov 01, 2017 01:06 AM
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by Tara Bellucci last modified Oct 31, 2017

Leave it to IKEA to create an ad that people will watch, even if it's intentionally long and boring. The Swedish retailer's latest YouTube preroll ads (the commercials before a video that you can skip after five seconds) are really mundane and yet, weirdly mesmerizing. READ MORE »





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