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The Story of the Squiggle Logo

by LiveModern Webmaster last modified Apr 10, 2012 01:08 AM
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by Maxwell Gillingham-Ryan last modified Apr 09, 2012

Over the years a lot of people have asked "what the heck is that squiggly thing anyway?" so I thought I'd take a swipe at it and let you all in on the back story. Way back in 2001, I was sitting in my original office as the only employee of a new company that had almost no revenue, and I was looking for a logo to go with the name, Apartment Therapy (which had originally been an inside joke name laid on me by a friend because my father is a psychiatrist). More Read More...






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