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How Does Color Factor into Your Purchases? — Kissmetrics and Information is Beautiful

by LiveModern Webmaster last modified Aug 14, 2013 01:09 AM
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by Carolyn Purnell last modified Aug 13, 2013

It's certainly not news that color has a powerful psychological influence on our daily life. Color can invigorate us, calm us down, and inspire us to buy some things and avoid others. Color elicits feelings, behaviors, and desires, carrying longstanding cultural resonances and forming part of a deep collective psychology. Here are some insightful color infographics that unpack some of the myriad effects of colors and offer some food for thought. More        




 

 


 

 

 
 
 

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