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100+ Years of Tradition: Vintage Retail Holiday Window Displays Through the Years

by LiveModern Webmaster last modified Dec 16, 2017 01:05 AM
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by Nancy Mitchell last modified Dec 15, 2017

Long ago, before anybody had even dreamed of the internet, people did their holiday shopping in a charmingly analog way: by scoping out gifts in store windows. Then, in 1883, the smart folks at the Macy's department store in New York City realized that they could draw even more people to their store windows by putting on a show. The first Macy's Christmas display, which featured a mechanical Santa's sleigh pulled by reindeer, drew fascinated crowds, and a holiday tradition was born. READ MORE »




 

 


 

 

 
 
 
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This website will undergo significant changes in 2020.  First, the domain name has been sold. Visitors will not be able to find the site at livemodern.com after the new domain owner publishes their new website. In the meantime, we are looking for a buyer for the content, someone who wants to continue the mission of the website. If that is you, contact marshall [at] livemodern.com. I will provide details.

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