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Travel is the New Shopping: Indie Brand Parachute Launches a Hotel — Design News

by LiveModern Webmaster last modified Oct 05, 2016 01:07 AM
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by Tara Bellucci last modified Oct 04, 2016

When your product is mainly sold online, how do you counteract the inability for customers to touch and feel your goods? Parachute, maker of bedding and bath textiles, has created Parachute Hotel, an immersive experience in the form of a gorgeous penthouse situated above their Venice, California showroom.

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