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How Does IKEA Really Feel About Those IKEA Hacks? — Video from Apartment Therapy

by LiveModern Webmaster last modified Aug 22, 2016 01:06 AM
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by AT Video last modified Aug 21, 2016

IKEA hacks have long provided do-it-yourself inspiration. Whether it's reinventing the product's functionality or changing its appearance, seeing before and afters photos of these projects are gratifying – even if it's someone else's work. But how does IKEA really feel about the term "IKEA hack?" After all, people are taking their products, their work, and re-designing them in a whole new way. Maxwell Ryan, CEO and Founder of Apartment Therapy, sat down with IKEA's Head of Research, Mikael Ydholm, to discuss this popular trend - and get an opinion on IKEA's phenomenon. Finally, we can put that hacks question to rest. READ MORE »





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