Smart Ads That Become Minimalist Street Furniture — Design News 06.10.13

Ogilvy & Mather came up with a smarter ad for IBM's Smarter Cities campaign. The outdoor billboards curve outward to form a bench or an overhang as protection from the rain, or slope up steps to create a ramp. Smarter Cities gets behind the idea that if cities were smarter, than life in cities would be better.  In other news, Google buys mapping software Waze, and New York's beaches get a post-Sandy redesign. See the headlines after the jump. More