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Smart Ads That Become Minimalist Street Furniture — Design News 06.10.13

by LiveModern Webmaster last modified Jun 11, 2013 01:07 AM
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by Tara Bellucci last modified Jun 10, 2013

Ogilvy & Mather came up with a smarter ad for IBM's Smarter Cities campaign. The outdoor billboards curve outward to form a bench or an overhang as protection from the rain, or slope up steps to create a ramp. Smarter Cities gets behind the idea that if cities were smarter, than life in cities would be better.  In other news, Google buys mapping software Waze, and New York's beaches get a post-Sandy redesign. See the headlines after the jump. More        






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