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Forget Virtual Tours, Movie Trailers Are the New Seller's Tool — Design News 08.27.13

by LiveModern Webmaster last modified Aug 28, 2013 01:07 AM
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by Tara Bellucci last modified Aug 27, 2013

To sell a home, a buyer has to picture their life in the space. Owners have a new tool to help the imagining along: movie trailers. The latest for pitching luxury condos and properties, a director, camera crew, and actors set the scene and create a bubbling cocktail party or a relaxing evening on the veranda. The National Association of Realtors says sellers' use of movies is up 5% in five years to 14%. In other news, Bear Grylls may have to get rid of his slide, and kids control the art in this Tokyo exhibit. See the headlines after the jump. More        






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