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Restoration Hardware Redux or... How Gary Friedman is Intent on Building Something The World Has Never Seen

by LiveModern Webmaster last modified Jan 04, 2012 04:19 AM
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by Maxwell Gillingham-Ryan (editorial@apartmenttherapy.com) last modified Jun 20, 2011

"Great brands don't chase customers; customers chase great brands." - Gary Friedman This weekend I attended the opening of Restoration Hardware’s newest store, out in the beachy, posh, summer t




 

 

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"Great brands don't chase customers; customers chase great brands." - Gary Friedman

This weekend I attended the opening of Restoration Hardware’s newest store, out in the beachy, posh, summer town of East Hampton. It was quite a scene — a two-story, luxurious and eclectic showroom filling up with the early crowd of women in white dresses and men in bright shirts all flanked by two lines of waiters bearing tall glasses of cool drinks.

This is what I tweeted: “Watch out Raph Lauren, Resto’s on the warpath and moving quickly…”

Just a few doors down, a gaggle of Ralph Lauren shops sat eyeing the new kid in town with the big crowd outside.



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