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Venice Bridge Restoration Funded by €5 Million Advertisements

by LiveModern Webmaster last modified May 03, 2015 01:05 AM
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by Tara Bellucci last modified May 02, 2015

Fashion tycoon Renzo Rosso is fronting €5 million to restore Venice's oldest bridge—with an ad buy. Rosso specified that the scaffolding include advertising for OTB Group brands (like Diesel and Marni), and that it be up on the Rialto Bridge by May 1, in time for the 56th Venice Biennale. READ MORE »





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