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Design Inspiration: Kelly Wearstler

by LiveModern Webmaster last modified Mar 31, 2013 01:07 AM
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by admin last modified Mar 19, 2013

Since she redesigned the Beverly Hills Hotel in 1999, Kelly Wearstler has become a design inspiration. Explore her store on Melrose Avenue in Beverly Hills.




 

 

Kelly Wearstler Flgship Store on Melrose Avenue Kelly Wearstler Flagship Store on Melrose Avenue

Since she redesigned the Beverly Hills Hotel in 1999, Kelly Wearstler has become a design inspiration and a household name in the world of design, and more recently, fashion. This week, InsideSeen visited her flagship store on Melrose Avenue in Beverly Hills.

Kelly Wearstler flagship entranceEntering Kelly Wearstler

From stunning ready-to-wear fashion, jewelry, furniture, home accessories, and “objects d’art” to the impeccably designed interior space, the flagship store is a testament to Wearstler’s diverse design abilities. The impeccable design of the store is something of a cross between a bohemian retailer, an avant garde art gallery, and a chic yet crowded home. The flagship is inviting and immediately gives the shopper an appreciation for Wearstler’s distinct oeuvre. Some of the items in the store are for sale while others aren’t. Wearstler does not change the merchandise on the regular seasonal fashion schedule, but rather adds pieces in a more organic way.

Wearstler's white mannequin positioned next to a sculpture

The flagship creates a shopping experience as unique as Wearstler. The mannequins (like the one shown above) are complimented by sculptures that take the shopper out of a traditional retail experience. The juxtaposition of the two human forms causes shoppers to examine their surroundings and seems to pose questions about the role of art and aesthetics in the retail experience.

Wearstler’s flagship, as well as her designs, are sure to continue to bring design inspiration. For more updates on the designer and her own inspirations, read her blog, My Vibe My Life; and stay tuned to InsideSeen and our blog for more dispatches from the world of design.


 

 

 
 
 

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