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Why We Name Our Objects

by LiveModern Webmaster last modified Nov 08, 2017 01:05 AM
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by Nora Taylor last modified Nov 07, 2017

Does your laptop have a name? Your TV? Your immersion blender? The practice is not uncommon (one Apartment Therapy staffer named their TV Layla, "'cause she was expensive, high-maintenance, & feisty"), but have you ever wondered why you do it? The Cut recently looked at the impulses behind assigning names—and occasionally personalities—to inanimate objects. READ MORE »





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