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Why The Huge Catalog? And How Restoration Hardware is Becoming The Ikea of Luxury Furnishings

by LiveModern Webmaster last modified May 20, 2014 01:13 AM
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by Maxwell Ryan last modified May 19, 2014

Restoration Hardware's 2014 catalog/source guide is dropping across the country as we speak. At the size and weight of a small child, you might hear a collective thud and then cries of surprise as many are woken from their slumbers. This is exactly what Gary Friedman, Resto's CEO, would like to happen. On Friday I got to have an in depth phone conversation with Gary as he raced to a ribbon cutting in Connecticut. He gave me the scoop on why the "telephone book" of a mailing, where this is all going, and why he thinks Resto is revolutionary and transforming the home furnishing business. It's fun. READ MORE »






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