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Michael Graves On Collaborating with Big Retailers

by LiveModern Webmaster last modified Jul 19, 2013 01:08 AM
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by Carrie McBride last modified Jul 18, 2013

Big name designers collaborating with big retailers has become an established practice - and it was more or less established by Michael Graves. Between 1999 and 2012, Graves and his team put their design stamp on over 2,000 household products for Target. Their latest endeavor is a home goods collection and store-within-a-store for J.C. Penney. I had a chance to chat with Mr. Graves at the J.C. Penney Home Launch Party last month and get his perspective on the changing landscape of designer/retailer collaborations.  More        






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