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by LiveModern Webmaster last modified Jan 04, 2012 04:14 AM
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by last modified Apr 11, 2011

May 26, 6:30 PM–8:30 PM Drink Food Design Tuesday 26th May 2011, 6.30 - 8.30pm Speakers: Julian Metcalfe, Afroditi Krassa and Fernando Gutiérrez. Location: Great Western Studios, Gallery & Project Space Admission: Free, but booking is essential call 020 7221 0100 or email: katarina@greatwesternstudios.com As part of Great Western Studio’s talk series "Talking Ideas: Drink Food Design," the panel discussion will look at how to design for food and wine and how the commissioning process works. This includes restaurant design, designing cookbooks , designing branding for food outlets and designing wine labels. The talk will look at designing for the consumable. How does a wine label attract the buyer, signal a particular region, sum up a taste? How does a restaurant brand itself so that the food makes sense with the décor? How does good design make food and wine taste even better? About the Speakers: Julian Metcalfe is the co-founder of Pret A Manger and itsu. Afroditi Krassa is the founder Afroditikrassa Ltd and has worked with leading brands such as Cassina, DKNY, Ligne Roset, Innermost, E&Y, and Mourad Mazouz (Momo) of sketch. Krassa is currently working with its as well as branding and designing for major UK and international food retailers. Fernando Gutiérrez specialises in graphic design. His recent projects include the new identity and design implementation for the Prado Museum, The Goya Foundation in Aragon and The Roman amphitheatre in Cartagena, as well as a number of Spanish wineries such as Compania de Vinos Telmo Rodriguez, Valdesil, Losada and Duraton; and the Italian winery Monte Rosola and the French winery Chateau La Casenove.




 

 

food book square

May 26, 6:30 PM–8:30 PM

Drink Food Design Tuesday 26th May 2011, 6.30 - 8.30pm Speakers: Julian Metcalfe, Afroditi Krassa and Fernando Gutiérrez. Location: Great Western Studios, Gallery & Project Space Admission: Free, but booking is essential call 020 7221 0100 or email: katarina@greatwesternstudios.com As part of Great Western Studio’s talk series "Talking Ideas: Drink Food Design," the panel discussion will look at how to design for food and wine and how the commissioning process works. This includes restaurant design, designing cookbooks , designing branding for food outlets and designing wine labels. The talk will look at designing for the consumable. How does a wine label attract the buyer, signal a particular region, sum up a taste? How does a restaurant brand itself so that the food makes sense with the décor? How does good design make food and wine taste even better? About the Speakers: Julian Metcalfe is the co-founder of Pret A Manger and itsu. Afroditi Krassa is the founder Afroditikrassa Ltd and has worked with leading brands such as Cassina, DKNY, Ligne Roset, Innermost, E&Y, and Mourad Mazouz (Momo) of sketch. Krassa is currently working with its as well as branding and designing for major UK and international food retailers. Fernando Gutiérrez specialises in graphic design. His recent projects include the new identity and design implementation for the Prado Museum, The Goya Foundation in Aragon and The Roman amphitheatre in Cartagena, as well as a number of Spanish wineries such as Compania de Vinos Telmo Rodriguez, Valdesil, Losada and Duraton; and the Italian winery Monte Rosola and the French winery Chateau La Casenove.

 

 

 
 
 

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