Copper Hood Manufacturer Innovates Again
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The innovative makers of copper range hoods are leading the way again. Copperworks, known for hand made, custom range hoods, has recently relaunched one of their websites, CopperRangeHoods.net.
Living on the internet for many years as a single page landing site as a condensed version of their corporate brand site, CopperRangeHoods.net is now a destination site with a full selection of range hood designs, a buying guide, information about textures and patinas, and more.
Joe Cain, Marketing Director of Copperworks, proudly states “The site incorporates much of the theme of our main site, TheCopperworks.com, but focuses on one major product line, copper hoods.”
As with most web redesigns, customer feedback drove many of the changes. “We really wanted to consolidate a lot of the options for our hoods and put as much information on one page,” Cain explains, “we make custom products so there are almost limitless combinations, but we have the most popular offerings right next to each hood model.”
Copperworks paved a new road in the custom range hood industry in 2004 by being the first manufacturer to offer an online shopping cart for custom made hoods. While their competitors offered information and phone numbers for estimates, Copperworks empowered their customers to choose options, and finalize their order in one session.
The shopping cart option is still available on TheCopperworks.com, but the call to action on CopperRangeHoods.Net is an online estimate request. In response to designers and contractors who often research on behalf of their clients, Copperworks offers personalized drawings and written estimates from the information gathered on the website.
With a competitive market, the marketing innovators at Copperworks may have a few other tricks in their toolboxes. They have recently purchased six domain names and have more updates to their websites planned in the near future. “We can’t divulge any other plans at this time, but our marketing efforts will be very strong in 2010,” Cain concludes.
Copperworks operates a marketing office in San Francisco while all of their custom copper hoods, countertops and sinks are made and shipped from their workshop in Petaluma, California.