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Blog » Nike Flyknit: Innovating Design

by LiveModern Webmaster last modified Oct 03, 2012 01:02 AM
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by Maggie Nolin last modified Oct 02, 2012

by Maggie Nolin In the wake of the London Olympics, Nike teamed up with global curator Neville Wakefield and six other designers to dream up a structure that celebrates its latest product release, the Flyknit running shoe. Taking inspiration from the new product’s themes—it's lightweight, formfitting, sustainability-minded, and performance-oriented—these design leaders, who hail from engineering, education, art, and architectural backgrounds, dreamed up fantastical installations. Each designer was assigned a city to host the installation and they worked closely with the people in their respective locales, leading conversations and workshops to ensure that the sturcture would be successful. All of the designs boast a unique sensory experience, pushing the bounds of shape, color, size, and safety, and prove to be as innovative as the shoe that was the jumping off point. Structures are currently on display in New York, London, Rio, and Shanghai, with highly anticipated locations in Milan and Tokyo set to open in the near future.




 

 

nike retail installation shanghai rectangle

by Maggie Nolin

In the wake of the London Olympics, Nike teamed up with global curator Neville Wakefield and six other designers to dream up a structure that celebrates its latest product release, the Flyknit running shoe. Taking inspiration from the new product’s themes—it's lightweight, formfitting, sustainability-minded, and performance-oriented—these design leaders, who hail from engineering, education, art, and architectural backgrounds, dreamed up fantastical installations. Each designer was assigned a city to host the installation and they worked closely with the people in their respective locales, leading conversations and workshops to ensure that the sturcture would be successful. All of the designs boast a unique sensory experience, pushing the bounds of shape, color, size, and safety, and prove to be as innovative as the shoe that was the jumping off point. Structures are currently on display in New York, London, Rio, and Shanghai, with highly anticipated locations in Milan and Tokyo set to open in the near future.



 

 

 
 
 

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