Inspired: TDK Life on Record by Ziba Design
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What inspired Paul O'Connor, creative director of Ziba Design, and his team to revive the boombox, in the form of the new TDK Life on Record series? The chance to explore its cultural origins and its place in our collective history. O'Connor, David Thorpe, Oved Valadez, Mike Lemmon and Kaitlin Paul embraced the opportunity "to connect with those who get it at the expense of offending others," as they implore us to take out our ear buds and play music out loud. Among their inspiration were "mixed tapes, the act of creating, sharing, socializing music" and "people who still care about their s**t."