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Blog » Novak Djokovic: Behind the Logo

by LiveModern Webmaster last modified May 18, 2012 01:02 AM
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by Aaron Britt last modified May 17, 2012

by Aaron Britt Last year we took a look at tennis great Roger Federer's personal logo (bit of a snooze, frankly), so with the unveiling of top-ranked Novak Djokovic's new logo, I thought we'd check back in. And as Djokovic has gone the extra mile as to have a short video created that demystifyies the logo-designing process, I thought I'd share that, too. Novak hasn't veered too far from Federer territory design-wise. An interlocking N and D comprise his mark, just as an R and an F make up Federer's. But Djokovic seems to be reaching toward some Balkan past (he's Serbian) as filtered through the opening credits of a spy movie for his typeface. The Joker has always had a dramatic streak, but if his flashy duds are any indication, he won't opt for Federer's restraint. Have a look at the video.




 

 

Novak Logo rectangle1

by Aaron Britt

Last year we took a look at tennis great Roger Federer's personal logo (bit of a snooze, frankly), so with the unveiling of top-ranked Novak Djokovic's new logo, I thought we'd check back in. And as Djokovic has gone the extra mile as to have a short video created that demystifyies the logo-designing process, I thought I'd share that, too. Novak hasn't veered too far from Federer territory design-wise. An interlocking N and D comprise his mark, just as an R and an F make up Federer's. But Djokovic seems to be reaching toward some Balkan past (he's Serbian) as filtered through the opening credits of a spy movie for his typeface. The Joker has always had a dramatic streak, but if his flashy duds are any indication, he won't opt for Federer's restraint. Have a look at the video.



 

 

 
 
 

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