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McDonald’s By Patrick Norguet

by LiveModern Webmaster last modified Jan 04, 2012 02:23 AM
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by Caroline last modified Nov 28, 2011

Paris-based designer Patrick Norguet has been put at the helm to design McDonald’s restaurants throughout France. The idea behind the redesign is for the brand to get back to family-based fast food dining instead of the image that it had become over the years as a teenage hangout. Norguet began with a white palette and [...]




 

 

McDonalds By Patrick Norguet

Paris-based designer Patrick Norguet has been put at the helm to design McDonald’s restaurants throughout France. The idea behind the redesign is for the brand to get back to family-based fast food dining instead of the image that it had become over the years as a teenage hangout.

Norguet began with a white palette and added bold accents sparingly throughout, including McDonald’s signature red and yellow. The birch plywood that is used is described as taking “root” and expanding throughout the restaurant to establish different areas of eating and privacy. Digital terminals are now placed throughout to make the ease of ordering close to your table an option and then have the food served directly to you.

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

McDonalds By Patrick Norguet

The first of its kind began at the beginning of this year in Villefranche-de-Lauragais and, due to its popularity, six new restaurants throughout France are on the way.


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© 2011 Design Milk | Posted by Caroline in Interior Design, News & Events | Permalink | No comments

 

 

 
 
 

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