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by LiveModern Webmaster last modified Aug 17, 2012 01:02 AM
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by Carren Jao last modified Aug 16, 2012

by Carren Jao At this point, it's virtually ingrained in the popular consciousness: “Women make up 50 percent of the population and 85 percent of purchase decisions," says Karena Cameron of Femme Den, a design collective ensconced within a thirty-year-old design consultancy Smart Design. And yet, "all the men are doing the designing without regard for our needs." Cameron aims to change that.




 

 

Pico Rocket by Femme Den

by Carren Jao

At this point, it's virtually ingrained in the popular consciousness: “Women make up 50 percent of the population and 85 percent of purchase decisions," says Karena Cameron of Femme Den, a design collective ensconced within a thirty-year-old design consultancy Smart Design. And yet, "all the men are doing the designing without regard for our needs." Cameron aims to change that.



 

 

 
 
 

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