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Real Museum Street Banners from BetterWall

by LiveModern Webmaster last modified Jan 04, 2012 02:21 AM
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by Adrienne Breaux last modified Nov 04, 2011

What a great idea! BetterWall partners with museums across the country to recycle their old street banner advertisements of museum exhibitions to turn them into art folks can buy for their home. We got an email from Nicolas Weiser, who with his wife, started this great idea in 2005. (We actually — Continue reading …




 

 

What a great idea! BetterWall partners with museums across the country to recycle their old street banner advertisements of museum exhibitions to turn them into art folks can buy for their home. We got an email from Nicolas Weiser, who with his wife, started this great idea in 2005. (We actually first blogged about them way back in 2006!) Instead of throwing away these great banners, people can buy ones that have meaning to them. We like that it could have meaning in lots of ways–it could be a favorite artist that draws you to a banner, it could be that you have great memories of a day at a museum or you could just love art and your favorite city.

“Just recently, we reached a milestone of 100 tons of recycled or sold street banners on behalf of our 32 nationwide art museums partners. Not only have these museums made great art more accessible to the public by selling their authentic street banners, they are also doing good for the environment in their local communities. Since you covered us back in 2006, we’ve added over 100 new banners from major art museums exhibitions,” says Nicolas.

“My wife used to work at the Art Institute of Chicago where employees tried to get the banners that had come down from exhibitions. We got a couple and hung them in our homes. Everyone would always comment on them, and then finally 10 years later, we came up with the idea to offer a service to museums: we sell banners on their behalf and they get a cut of the proceeds, and banners that are damaged are recycled. The public gets a great, unique piece of art to have in their homes, while supporting art museums, while museums do good for their environment and their local communities. We now work with 32 art museums in North America, such as MoMA, LACMA, SFMOMA and The Art Institute of Chicago,” says Nicolas.

More here.


 

 

 
 
 

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