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Architecture » Designing Retail: Nike Stadium

by LiveModern Webmaster last modified Jun 30, 2012 01:02 AM
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by Tim Newcomb last modified Jun 29, 2012

by Tim Newcomb In an effort to reinvent retail space and foster a community connection, athletic brand Nike started unveiling Nike Stadium locations in 2010. The locations in New York, Berlin, London, Milan, Tokyo and Paris “refresh” every few months, offering a mix of space for live performances and art exhibits, as well as a platform to increase retail awareness (Nike will, of course, find a way to push products). The ever-evolving locations provide an adaptive presentation space for design, architecture, and retail marketing.




 

 

nike stadium berlin 4

by Tim Newcomb

In an effort to reinvent retail space and foster a community connection, athletic brand Nike started unveiling Nike Stadium locations in 2010. The locations in New York, Berlin, London, Milan, Tokyo and Paris “refresh” every few months, offering a mix of space for live performances and art exhibits, as well as a platform to increase retail awareness (Nike will, of course, find a way to push products). The ever-evolving locations provide an adaptive presentation space for design, architecture, and retail marketing.



 

 

 
 
 

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