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Keeping up with Plastolux: Scion iQ Press Reveal

by LiveModern Webmaster last modified Jan 04, 2012 02:19 AM
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by Tyler last modified Sep 04, 2011

As many of you know I don’t post on the weekends, but that may change. I often have small projects or get to do things that don’t quite fit into the regular scheduled program of Plastolux. “Keeping up with Plastolux” will be a somewhat random post on the weekends where I can share these topics. Two [...]




 

 

As many of you know I don’t post on the weekends, but that may change. I often have small projects or get to do things that don’t quite fit into the regular scheduled program of Plastolux. “Keeping up with Plastolux” will be a somewhat random post on the weekends where I can share these topics.

Two weeks ago I was invited by Scion to spend a couple of days with them to learn and test drive their new micro car, the iQ. We arrived in Manhattan Beach California with a meet and greet that night. There were a few faces I recognized, you will be able to see them in the pics below.

scion iq car design plastolux

The next day was packed full of learning and driving. We first heard from Jack Hollis, Vice President of Scion, he gave us a brief overview of Scion which led into a Q&A about the iQ. We then split into three groups. Our group first met with Scion’s marketing manager Owen Peacock, he shared with us all of the marketing materials and concepts that revolved around the release of the iQ. The funny thing is that Owen and I were looking at each other through the whole presentation when we both realized that we had gone to high school together, small world.

The next stop was a 4D movie, that involved hand drawn elements from several artists. The 4D aspect was bubbles and smells, pretty dope if I don’t say so myself. We were also introduced to the Scion iQ Museum Project. The Museum’s purpose is to highlight influential cultural movements and individuals. Scion plans to open exhibitions about the East L.A. Chicano punk scene from the late 1970s and early 80s as to preserve these underground artifacts as part of our cultural history. Along with the Museum we were introduced to the Scion magazine, which I could really appreciate.

scion iq car design plastolux

Click “READ MORE” to hear what I thought about the test drive!

Our third and final stop before the test drive was a review and walk through of the iQ with Paul Daverio, Kenny Jackson, and Korey Tsuno of Scion. There were some pretty cool features and design element that were really thought out but I won’t go into detail. You can get all of the details and specs here

scion iq car design plastolux

We had lunch and then it was time for the test drive. We broke into pairs, Creede from GrassrootsModern was at the event so Creed and I teamed up on this poor little car.

scion iq car design plastolux

This photo has not been altered at all, the iQ is just a little over 10′, mix that with a guy my size, and you can sing this “big guy in a little car”. At first I was very skeptical, I am 6′ 4″ and 250lbs. One of the phrases used by the people from Scion was “you won’t feel like you are in a micro car”. Guess what, they were totally right I did not feel like I was in a micro car. I felt like I was in a regular sub-compact car.

scion iq car design plastolux

As you can see Creede and I were very serious about our test drive, not really. We didn’t take the recommended driving route, there were plenty of side streets and small back alleys in Manhattan Beach that we could run the iQ through. First off the iQ had surprising power and pull, it was like a go cart. The turning radius and maneuverability was really nice as well. Of course we had to find some modern settings to snap some pictures.

scion iq car design plastolux

scion iq car design plastolux

scion iq car design plastolux

scion iq car design plastolux

scion iq car design plastolux

scion iq car design plastolux

From left to right: Julia Gazdag from Hello giggles, Me, Erin Loechner from Design For Mankind and Creede Fitch from GrassrootsModern.

Another discovery about Scion that I was very impressed with was their involvement with Art, Music, Film and Lifestyle. They have a website that is dedicated to this, http://scionav.com

Their soon to be latest installation:

SCION presents
A PRODUCT OF DESIGN
Curated by Gluekit

Showcasing designers whose passion projects have taken shape in an array of products, this exhibition spotlights the blurred line between collectibility and function. A Product of Design celebrates a cross-section of companies and individuals whose work is graphic and inspiring.

scion iq car design plastolux



After the test drive we had dinner and were privileged to hear some words from the legendary Devo’s Mark Mothersbaugh. All in all I was very impressed with the iQ and with Scion.

scion iq car design plastolux

http://www.scion.com
http://www.scion.com/#/iQ
http://scionav.com



 

 

 
 
 

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