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Atlanta's Northcrest neighborhood will now have a fitting sign

by Concourse E ( last modified Jan 04, 2012 02:18 AM
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by Concourse E ( last modified Nov 05, 2010



For those of you unfamiliar with Atlanta, the architectural landscape is largely homogenized. Typically it's a 'Coke' or 'Pepsi' type of decision when it comes to what style house people choose to buy or build. Having said that, there are a few bastions of residential architectural intrigue scattered throughout the city; my neighborhood, I'd like to think, is one of them.

Though not modern in the present-day sense of the word, Northcrest was the epitome of mid-century modern back in the late 50's and 60's. Split level 'Eichler-esque' California ranch homes were the norm for my neighborhood and though many of them have been renovated through the years (often times with little regard for their unique architectural aesthetic), more than a handful of homes still have that mid-century modern charm; which is why most people were dismayed by the 'lack of charm and uniqueness' our neighborhood sign displayed (or rather didn't display).

As you can see, it looks more like a Renaissance Festival awaits visitors rather than a unique sliver of Atlanta architectural history. So when there was finally a move to replace the sign via a design contest, Joe and I jumped at the chance (or at least I did and drug him along).

Long story short, our design won. The concept behind it was basically a more modern take on the sign itself that also paid homage to the original logo developed for the neighborhood (shown above). You'll notice the 'shield-like' shape the slates form and the little pine trees on the light-box; all nods to the past without looking like it. Hopefully you will see the below very soon when pulling into my neighborhood.




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