Personal tools
log in | join | help
Sections

London Design Festival: Samsung Serif TV by Bouroullac Brothers

by LiveModern Webmaster last modified Sep 23, 2015 01:01 AM
Editorial Rating: 1 2 3 4 5
Average Rating: 1 2 3 4 5 ( 0 votes)
by Promila Shastri last modified Sep 22, 2015

Serif is the name of a new television design by Erwan and Ronan Bouroullec, unveiled at the London Design Festival this week. Three years in the making, Serif is a collaboration between the designing brothers and electronics giant, Samsung, and is a predictably handsome, future-focused contemporary design—with a few surprising nods to the past. Clean and — Continue reading …




 

 

samsungserif6_2Modern
Serif is the name of a new television design by Erwan and Ronan Bouroullec, unveiled at the London Design Festival this week. Three years in the making, Serif is a collaboration between the designing brothers and electronics giant, Samsung, and is a predictably handsome, future-focused contemporary design—with a few surprising nods to the past.

Clean and slender in form, Serif is nevertheless most notable for its conspicuous frame, flattened at the top and bottom, providing a stable base and shelf-sized surface at the top (the side view dissolves into a handsome letterform ‘I,’ a serif font, naturally). The Bouroullecs were aiming for old fashioned “furniture TV,” they say, a deliberate homage to an era when TVs were front and center, not flattened and hung on a wall. To that end, when Serif isn’t neatly sitting on a shelf, it may be propped up via screw-on metal legs that ‘work better than anything else, they’re cheap to produce, and they hardly take up any room in the box so they also save on packaging.’

Not everything is mined from the past, of course. A more sophisticated interface, prominent apps, and a ‘curtain mode’ that pixelates images in favor of an artful abstract screen firmly place Serif in the 21st Century. 
samsungserif11_2Modernsamsungserif4_2Modernsamsungserif10_2Modernsamsungserif12_2Modern

Via Wallpaper


 

 

 
 
 

Website migration, maintenance and customization provided by Grafware.