"Starbucks Calls Cup-to-Cup Recycling "Viable". I Call it Something Else.
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Starbucks has very proudly announced the completion of a pilot project where they have proven that paper cups can be recycled into new paper cups. They call it a breakthrough in their "goal of ensuring 100 percent of its cups are reusable or recyclable by 2015" In a press release they say: "This innovation represents an important milestone in our journey," said Jim Hanna, Starbucks director of Environmental Impact. "We still have a lot of work to do to reach our 2015 goal, but we're now in a much stronger position to build momentum across the recycling industry. Our next step is to test this concept in a major city, which we plan to do in collaboration with International Paper and Mississippi River in 2011." But really, this raises more questions than it answers.... Read the full story on TreeHugger