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Will American Consumers Ever Use Refill Pouches? The Wall Street Journal

by LiveModern Webmaster last modified Jan 04, 2012 02:13 AM
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by Cambria Bold (editorial@apartmenttherapy.com) last modified Jul 05, 2011

Did you know that store-bought bottled cleaners are mostly water? Every year the makers of cleaning fluids (like S.C. Johnson & Son, Inc, makers of Windex) transport millions of pounds of water in t




 

 

2011-7-5-method_refill.jpg

Did you know that store-bought bottled cleaners are mostly water? Every year the makers of cleaning fluids (like S.C. Johnson & Son, Inc, makers of Windex) transport millions of pounds of water in the form of cleaning solutions. As a result, many companies are now starting to think about selling refill concentrate pouches to cut down on commodity and fuel costs, according to a recent article in The Wall Street Journal. But while refills are widely used in Europe (where landfills aren't as abundant), American consumers just haven't caught on to the idea, and in fact, as one consultant said, "refills have had mostly five decades of failure." What gives?



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