Hessnatur Spring 2011
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Partnering with “green” designer Clodagh—most famed for her work in interior design and architecture and teaming up with Eviana Hartman, designer of her own eco-conscious label, hessnatur's Spring 2011 line is not to be missed!
With more fashion force than we’ve seen from them in years, hessnatur’s Spring/Summer 2011 collections are moving the company beyond the hippie-ness that brands like theirs have long been sequestered to. Partnering with “green” designer Clodagh—most famed for her work in interior design and architecture and teaming up with Eviana Hartman, designer of her own eco-conscious label, Bodkin, for her second collection with the brand, spring is awakening for hessnatur in, well, the most natural of ways.
Clodagh’s mantra of interchangeability defines the essence of sustainable fashion—garments that can be worn season to season and day to night. When we met she spoke three simple, resonate words: “live a symphony.” After a pause, she adds “I’m designing experiences—not stuff, so my clothes have to give to back to the community and the world.” This is felt in her designs, like the Silk/Cotton Blend Top ($118 US), and the Silk, Cotton and Cashmere Vest with Scarf ($128 US). Even her colors are, as she calls them “mutable—not really colors at all,” like a canvas ready to imprint your personal sense of style.
Unquestionable elements, like the use of 100% organic cotton, the abhorrence of harmful dyes and finishes, the fair trade projects they support in Bangladesh, Burkina Faso and Egypt and the commitment to simply saying no to air conditioning in their headquarters (no wonder their spring collection is light and airy), give any wearer an extra gait of confident beauty.
True to her Brooklyn belonging, Eviana Hartman tells me that, in designing her spring collection for hessnatur, her vision is to “create things that work for everyone… things that have complexity but are easy to throw on.” This fits Hartman to a tee (organic, of course). While creating her own Bodkin line—often made of recycled synthetic fabrics, she simultaneously designed her hessnatur collection—made purely with natural fibers—something she’s embracing. Her inspiration? “Vintage military jackets and the safari desert.” And, pieces like her Pure Silk Jumpsuit ($198 US) and her Organic Cotton Boyfriend Blazer ($108 US) make you want to climb aboard an elephant and blaze through the dusty sand of the Sahara. Eco-tourism, here we come.
And, hessnatur wouldn’t be without the designs of its ubiquitous Creative Director and fashion designer, Miguel Adrover. As he put it in a press statement, “If it is possible to create a political or social awareness in connection with attractive apparel, then that is a goal for me. My collections attempt to open up the eyes of the people for our society.” Warm, sunny staples like his Pure Silk Blouse ($118 US) and Skirt ($158 US) call for a stroll through a meadow, or just a dreamy day at the office.