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Interview with Green Chamber Member: Greenergy2030

by LiveModern Webmaster last modified Jul 14, 2012 01:01 AM
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by Lesley Lammers last modified Oct 20, 2009

JD Carr, Co-Founder, gave me the scoop on Greenergy2030's Eco-Business Certification Program, their network helping small businesses become sustainable and why it isn’t easy (but is totally worth it!) to go green…



JD Carr, Co-Founder, gave me the scoop on Greenergy2030’s  Eco-Business Certification Program, their network helping small businesses become sustainable and why it isn’t easy (but is totally worth it!) to go green…

What’s green about your business and what made you decide to be green?

Great question! Our entire business model is built around green business practices. We do the obvious ones (paperless office, telecommuting, recycling, etc.) but we’ve really made sustainability a core operational philosophy at our firm. Whether dealing with contractors, clients, suppliers, or even prospects, we always ask the question, “Is this relationship (or potential one) built around sustainable business practices?” We insist on all aspects of our operations being environmentally friendly. This applies to those that we do business with as well.

What’s your advice to other green businesses?

Every single time you make a business decision, no matter how large or small, always ask yourself, “What impact will this have on the environment?” If every small business owner in the U.S. would do this and require this of their staffers, we wouldn’t be in the position we’re in today in terms of wasted energy resources in this country.

For businesses that aren’t green, what advice do you have for them? Did you face any obstacles in the process of “going green”?

Nothing worth doing is ever easy. I know that’s a cliché, but it’s true when it comes to “going green”. Some aspects of sustainability are easy and some are difficult. We all have to make sacrifices for the greater good. That being said, I disagree with those that say that “going green” is too expensive or not worth the effort. Sustainable business practices, when done correctly, can result in enormous savings and unrealized profits. This is why we’ve developed our Eco-Business Certification Program. We step our clients through the process and show them exactly why “going green” is absolutely worth the effort. Is our certification program easy? Absolutely not. As I said before though, nothing worth doing ever is.

Why did you join the Green Chamber?

Our mission at is to help small business owners bring sustainability to their day-to-day operations. Small businesses make up 99.7% of all businesses in the U.S. today. Together we can make a huge difference and have a tremendous impact. We have a large voice if we’re all working toward a common goal. We felt that the Green Chamber shares these ideals and therefore were compelled to support the organization.

Is there anything else about your business that you want Green Chamber members to know?

We’re proud to be aligned with all of the wonderful green-minded companies that have already joined and look forward to watching as the Green Chamber grows. We’d love to have all of you join our business alliance network at It’s free and there’s a wealth of information available along with tremendous networking opportunities. We’re currently offering a 10% discount on our certification program to all Green Chamber members. Additionally, for a limited time we’re offering a free subscription to our magazine launching in October. Any members interested in advertising to a receptive “green” audience will receive a 10% discount on any advertisements placed before the end of the year. We’re here to support the Green Chamber and all of our fellow members any way we can. I’m excited about the possibilities and hope all of you are as well.




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