McDonough: Efficiency Will Not Save Us
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William McDonough is one of the greatest minds the environmental movement has to offer. He's the co-author of Cradle-to-Cradle, Time's Hero for the Planet, and a recipient of the Presidential Award for Sustainable Development. And, perhaps more importantly, he's extremely influential. McDonough shares ideas with compelling clarity, and listeners can't help but pass the message along. I had the opportunity to listen to McDonough's keynote at West Coast Green yesterday and took down the following quotes. "Being less bad is...