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The Age of Persuasion Skewers Green Marketing (Audio)

by LiveModern Webmaster last modified Jan 04, 2012 02:11 AM
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by last modified Jan 08, 2011

Canadian ad man Terry O'Reilly, author of The Age of Persuasion , has a very funny and informative radio show on the Canadian Broadcasting Corporation covering the business of advertising. The latest episode looks at green marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. ... Read the full story on TreeHugger






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