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Watch! Passing Personal Culture at Pass the Baton The Etsy Blog

by LiveModern Webmaster last modified Jan 04, 2012 02:11 AM
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by Landis Carey (editorial@apartmenttherapy.com) last modified Jul 01, 2011

There's No Place Like Here: Pass The Baton from Etsy on Vimeo. The idea of passing "personal culture" along with vintage items isn't entirely new, but what I find fascinating about retail entrepreneu




 

 

The idea of passing "personal culture" along with vintage items isn't entirely new, but what I find fascinating about retail entrepreneur Masamichi Tohyamais is that he's repacking vintage AND "lost" items, giving them new life and adding to their value by highlighting the path they've been on since their creation. Instead of devaluing the objects, as telling such stories would have done even two years ago, it's individualizing them with history.



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