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Quote of the Day: Happy 100th Birthday Marshall McLuhan

by LiveModern Webmaster last modified Jan 04, 2012 02:10 AM
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by last modified Jul 21, 2011

Woody Allen and Marshall McLuhan in Annie Hall It is the Marshall's 100th birthday today, and and the Toronto Standard has a wonderful quote from a Playboy interview in 1969 that shows how little things have changed in 42 years, as he deals with those who criticize his work: Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or to simply condemn or ignore the harbingers of change--a practice refined by the Chinese emperors, who used to execute messengers bringing bad news. The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place. Also listen to Radio Free Vestibule's Tribute to the Marshall here :... Read the full story on TreeHugger






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