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The Significance of Twitter in Improving the Employees’ Interaction, Productivity and Attracting Potential Employees

by LiveModern Webmaster last modified Nov 15, 2013 01:01 AM
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by GreenGirl last modified Nov 14, 2013

The dilemma that lots of modern firms deal with is far removed from the early question of whether employees should use social media while at... The post The Significance of Twitter in Improving the Employees’ Interaction, Productivity and Attracting Potential Employees appeared first on My Green Home Blog .



The dilemma that lots of modern firms deal with is far removed from the early question of whether employees should use social media while at work. Having seen the far-reaching good impact of social media to company profits and success, the one question that should be on the minds of managers is how to properly use social media within the place of work. Social media, especially Twitter, is a great tool in boosting the quality of employed talents, efficiency of staff and interaction within an organization.

Hiring the Best Talent

A survey by the Emerging Workforce Study found that 45% of staff considered that a company’s presence in social media impacts their choice of a new employer. In short, the more prominent the company’s social media presence is; it draws in much more potential employees in return.

A great way for a company to enhance its online platforms like Twitter is to make the most of its employees’ personal accounts. Indeed, workers can be great brand evangelists for the company, simply by tweeting on current events within the firm. The combined effect of having a number of employees on Twitter would add up to a much wider reach than would be feasible with a company’s own Twitter account. It is by means of this that a lot of prospective employees will be reached and give awareness at the same time regarding the organization itself.

A working environment that’s less rigid and gives flexibility of workers to tweet in the workplace is a highly attractive factor to the new generation of talented workers. Many such creative minds like venturing into new areas of discovery without much regulatory issues. With that, most skilled employees prefer to work in a flexible working environment.

Then again, the level of productivity at work will be compromise if the use of social media is exploited. That’s the reason why companies should carefully assess how to integrate social media at work without suffering from any rebound effects. One way to handle the use of social media may involve much better access by departments that benefit most from its use. The departments that typically benefit most from the use of social media include:

  • sales,
  • advertising, and
  • customer care departments.

Enhanced Productivity

The productivity of particular groups of employees is improved through the use of social media based on the new findings by Evolv (a company that evaluates the metrics of Fortune 500 companies). The social interaction offered by sites such as Twitter provides the best opportunity for countless sales people to achieve greater reach with potential clients. Compared to the employees who aren’t benefiting from the use of social media, these employees are able to close a number of deals and just bringing their company to greater heights.

There were also companies which took advantage of Twitter in making use of their accounts to provide customer care services. The concerns, questions and complaints from Targeted Twitter Followers and customers can be conveniently handled by workers through social platforms. This helps in ensuring customer loyalty as well as long term sales prospects for the company.

Furthermore, employees can easily determine the company’s reputation in line with the public’s perception of Twitter. Besides, any misguided views can be directly corrected before it shed a bad light for the firm. Early recognition of such erroneous information regarding the company will allow brand managers to take corrective action. This will aid in preserving the brand image of the company.

Twitter is also an ideal place to follow-up the company’s previous customers. It provides the best opportunity for sales personnel to constantly keep in touch with previous customers without being obtrusive. This provides the company much better possibilities of landing other sales opportunities from return clients.

Social media recognition that any worker have achieved will also affect the company in a positive way. Those recognized professionals will provide good feedbacks to the business itself from people on social networking sites. In other words, if specialists are very prominent in social media platforms, they would also spread the fame to the companies they are a part of.

Better Relationships at Work

In terms of modern companies, they offer an open line of communication between entry level personnel and higher ranking executives. This can be further boosted through the use of social media. For example in Twitter, it will let employees to interact with sheer honesty among other workers. This will also provide lower level employees an opportunity to say what they like to say towards the higher level personnel within the company. This is contrary to traditional memos and emails which give less opportunity for entry level employees to express their unreserved opinions.

The emphasis on social interaction offered by Twitter enables employees to develop greater understanding and appreciation of one another. Moreover, workers can easily share their ideas, perspectives, and how they see life which can help them lead to greater options. Having an awareness of these problems aids HR managers to develop techniques and programs that will lead to least resistance within the company.

Countless firms organize team building activities partly to develop closer social interaction among the employees. Such social interaction can be improved through social media. Besides the relationship between employees in the work setting, they can also form a bond by sending tweets with each other on Twitter. This can improve team work and cooperation within a company.

Once workers and managers are having a good line of communication on Twitter, this promotes understanding not just on a personal level but in addition to the innate skills and talents they possess. This is one way of gathering information that is required in deciding which employee deserves a work promotion. Nevertheless, HR managers can determine the ideals and values of the workers which also serve as a basis for promotion.

Social media is currently an important tool in the business process of countless companies. It has become asignificant item without which no business can hope to achieve great heights of prosperity and success. Regardless of how big or small your company is, as long as you know how to control and use the benefits of social media; long term stability and productivity will be in your hands.

An Article courtesy of – a dependable and reliable source for beneficial information and tools to grow your popularity on Twitter. You may buy twitter followers here to learn more about this website.

The post The Significance of Twitter in Improving the Employees’ Interaction, Productivity and Attracting Potential Employees appeared first on My Green Home Blog.




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