What Makes Wedding Planning Green?
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By William Ray New Wedding Planet (Green Chamber Member) To the multi-billion dollar wedding industry, ‘green’ means money, not the environment, and a traditional white wedding is synonymous with expense, extravagance, and excess. A handful of wedding websites have cropped up with tips on energy-saving transportation, product recycling, and green vendors and venues for couples [...]
To the multi-billion dollar wedding industry, ‘green’ means money, not the environment, and a traditional white wedding is synonymous with expense, extravagance, and excess. A handful of wedding websites have cropped up with tips on energy-saving transportation, product recycling, and green vendors and venues for couples who are socially responsible about planning their wedding. And at least one book – ‘Green Wedding: Planning Your Eco-Friendly Celebration,’ by Mireya Navarro – offers real-life anecdotes, illustrations, and advice based on research, not rhetoric, to help eco-conscious couples re-invent their wedding to fit personal values and goals.
When we developed New Wedding Planet – the first all-video wedding planner course designed for professionals and couples getting married – ‘The New Green Wedding,’ taught by Mireya Navarro – was the very first video tutorial we made. Why? Because we believe that the next step in the evolution of the green wedding is educating ALL wedding planners and EVERY couple we reach . . . not only about eco-friendly alternatives to the traditional white wedding, but also about environmentally sustainable business, building, and lifestyle choices. Planning one green wedding occasionally isn’t enough. Wedding planning won’t be green until (1) wedding planners follow green practices in every phase of their daily business, (2) wedding clients have affordable green options for every element of their wedding event, and (3) the wedding industry – responding to market forces – de-marginalizes and mainstreams the modest green wedding.
In her video tutorial, Mireya Navarro likens the process to slowly prodding an elephant to change direction. In each of the 21 video tutorials we produced with experts on other emerging markets – from multicultural, same-sex, and high-tech weddings, to weddings at wineries, bed and breakfasts, and boutique hotels – we included information, illustrations, and advice about eco-friendly alternatives. From our Resources page, we link to trusted organizations like the Green Chamber of Commerce. Through our Business Development Center, we answer questions on starting a new business, diversifying an existing enterprise, or reaching new markets by using real-life examples of eco-friendly, energy-saving strategies that work.
We’re doing our part to move the elephant and make wedding planning green – one student and one wedding at a time.