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In Canada, Sunchips Uses Its Noisy Compostable Bag As Marketing Gimmick

by LiveModern Webmaster last modified Jan 04, 2012 02:08 AM
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by last modified Nov 05, 2010

Matt was incredulous when Sunchips ditched its bioplastic packaging because people thought the bags were too noisy. How noisy? A commenter on the Consumerist writes "We had a big bag of sun chips in my office once. Only once. The bags crinkle is such a piercing high frequency that it set off the glass-break sensor in the buildings' alarm system. The guard had to keep coming over to make sure the windows were fine." But north of the border, the company is having a field day, with this story becoming their biggest marketing gimmick ever. They are taking out full page ads in the papers, and even offering free earplugs. Their tag line: "Feel the noise!"... Read the full story on TreeHugger




 

 


 

 

 
 
 

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