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FTC Cracking Down on False R-Value Claims

by LiveModern Webmaster last modified Feb 24, 2013 01:00 AM
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by Alex Wilson last modified Feb 20, 2013

Author name:  Alex Wilson Blog Category:  Energy Solutions GreenSpec Insights Large fines levied on companies making deceptive claims about R-values Exaggerated claims, like this one for SUPER THERM, claiming R-19 for a coating of paint, are getting the attention of the Federal Trade Commission. Click to enlarge. Photo Credit: Superior Products International. Most of us want to do the right thing in improving the energy performance of our homes. We research energy-saving products like appliances and insulation. We search the internet or clip ads from the paper looking for products that will save us the most energy (and money). We look for the most R-value for the money. Well-meaning homeowners do this all the time. But it turns out that in a troubling number of situations there’s a significant discrepancy between claimed and actual performance. With insulation materials, for example, exaggerated R-value claims became so rampant in the 1970s—when adding insulation to homes came into vogue following the 1973 oil embargo—that the government stepped in to regulate energy performance claims. The threat of fines hasn’t been as successful as we might have hoped, as exaggerated claims have long continued. Some long-overdue legal actions against insulation companies in January 2013, however, may finally begin to rein in these scams. read more






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