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Will the Last Person Celebrating Earth Hour Please Turn Out The Lights?

by LiveModern Webmaster last modified Jan 04, 2012 02:05 AM
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by last modified Mar 24, 2011

image credit Christian Haugen Earth Hour started in Sydney in 2007; by 2009 it had spread around the world, becoming a very big deal everywhere but in the USA, where it never really caught on; even the website is empty and looks bogus . This year, the Australian organizers promise over a billion participants in 133 countries. A lot of press releases are flying round the internet, but something seems to be missing. This year the lights are going out not with a bang, but a whimper. Three years ago in Toronto, ten thousand people turned up to hear Nelly Furtado sing "Turn out the light" at an Earth Hour concert in Toronto; last year a couple of hundred showed up; this year the concert is cancelled. What's causing this Earth Hour Ennui?... Read the full story on TreeHugger






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