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PETA Cancels Clever Canadian Club Campaign Over Trademark

by LiveModern Webmaster last modified Jan 04, 2012 02:05 AM
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by last modified Mar 23, 2011

A seal walks into a bar. Really. PETA printed 10,000 clever coasters and distributed them in bars around Toronto with the very funny message, drawn in the inimitable style of New Yorker contributor Harry Bliss . On the back is a more graphic photo of a seal hunter who has gone clubbing, and a message sending drinkers to anti-sealing site . In the Globe and Mail , PETA VP Dan Mathews called it "a perfect way to sneak up on people and introduce the debate where they're least expecting it." But you knew it couldn't last. ... Read the full story on TreeHugger






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