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Eco Leaders, Leaders of Considered Change

by LiveModern Webmaster last modified Jan 04, 2012 02:04 AM
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by TheWrightScoop last modified May 18, 2011

If asked to define the concept eco leadership, what would you respond? Although there are academic programs which highlight eco leadership and eco-biz media that acknowledges it, there remains a lack of visible eco leadership. So, is there a set of characteristics, a profile that defines the eco leader? In general terms, eco leaders are people who enable sustainability, participate in activities that provide for their present-day life-style without sacrificing the overall eco-health of others. Nevertheless, through research and interactive workshop participation, it was identified leaders who enable eco change do more than the expected. In fact, they illustrate the following traits • Moral value, understand difference between right and wrong • Plugged into Eco Sustainability Vision • Not only accept but seek accountability • Self Disciplined • Optimism, believe change can make a difference • Determination to create eco change • Empathic but consistent in state of mind • Inspire others to equally contribute • Decisive but fair - considerate of others • Manage failure, conflict, criticism and change • Facilitate an environment that supports leadership style • Delegate as well as depend on the skill of others • Establish plans but flexible in guidelines • Ability to focus – separate problem/issue from people • Facilitate eco consensus • Create ‘considered change’, synergistic eco solutions • Avoid ‘green-washing’, overstating benefit/result Still, during a workshop held in our Nation’s capital, when community leaders were asked to identify eco leaders, no one could identify a regional much less nation-wide leader. So, the question is “Can you identify people in your circle of acquaintance who illustrate eco leadership traits?” In prior blogs and columns I asked the question “Would you similar to my colleague Ed Snodgrass of Emory Knoll Farms, , be recognized as an eco leader, a person who is growing green their market share?” Coined by media as the ‘Green Roof Man of the Year’, Snodgrass, a committed conservationist, acquired his visibility through supplying plants for over one million square feet of green roofs in 20 states and the District of Columbia. Could you be coined by media as an ‘eco man/woman of the year’? Are you and/or your colleagues participating in activities that not only provide for present-day life-styles without sacrificing the overall eco-health of others but ‘green (planet/profit)’ market share? Are you participating in activities that illustrate eco leadership traits, communicating a commitment with civility, honesty and integrity while positioning your self and/or product/service as a viable link in a network that supports the distribution of limited eco resources? Are you seen as an eco leader, a leader of ‘considered’ change? About the author – Sylvia Hoehns Wright, author of Seven Steps to Grow Green Market Share, and The ABCs of Green Industry Communications: assess, brand & communicate, , challenges all to ‘grow green their market share’. To acquire Wright’s books or her assistance as an eco-biz communications specialist, link to Sylvia’s Store option.






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