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Pepsi Sign Hits The Spot

by LiveModern Webmaster last modified Jul 12, 2013 01:05 AM
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by Eric last modified Jul 11, 2013

Sometimes billboards should be beloved! Mark H. sends a link to an article about the pains that a 25-story apartment tower under construction in Long Island City, Queens, is taking to integrate a waterfront billboard that PepsiCo has owned and maintained since 1936 and that is one of the most familiar features along the East River. Read more about it here. Image via NYT






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