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BOOK REVIEW: William McDonough and Michael Braungart expand on Cradle to Cradle With The Upcycle

by LiveModern Webmaster last modified Jan 06, 2014 01:05 AM
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by Andrew Michler last modified Jan 05, 2014


The term “upcycle” - used to describe the process of turning something old and used into a new and useful item - has rapidly grown in popularity over recent years. The term was popularized by Cradle to Cradle pioneers Michael Braungart and William McDonough,




 

 

The term “upcycle” – used to describe the process of turning something old and used into a new and useful item – has rapidly grown in popularity over recent years. The term was popularized by Cradle to Cradle pioneers Michael Braungart and William McDonough, and in their new book The Upcycle: Beyond Sustainability — Designing for Abundance they take the concept beyond the simple reuse of materials and propose a world in which everything we do improves the environment. The much-anticipated follow-up to their breakthrough book Cradle to Cradle, The Upcycle will hit the shelves on April 16th, and we got a chance to check the book out ahead of its release – read on for a first look!

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