Notes on starting our own cabinet line
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2014 we hardly knew ye No kidding. We started 2014 just like we have the past 7 years: some installations in progress some designs in progress some products in development Then, it changed. Good old Blue & Yellow *cough* IKEA *cough* announced 2014 as the end of their existing kitchen cabinet system. Rather than deal […]
2014 we hardly knew ye
No kidding. We started 2014 just like we have the past 7 years:
- some installations in progress
- some designs in progress
- some products in development
Then, it changed. Good old Blue & Yellow *cough* IKEA *cough* announced 2014 as the end of their existing kitchen cabinet system. Rather than deal with diminishing inventories & chasing missing parts all over 38 US store locations, I decided to suspend design & installation of IKEA kitchens in May. Our focus shifted 100% to our new line Besh®.
To my surprise (and delight), Besh® immediately became requested – from consumers, from other designers, commercial and residential alike. And that was only after a very small very local & very limited press release. Crazy!
I had no idea
My hunch was that there was indeed a market for a US made modern kitchen cabinet system that sat somewhere between big box stores and high end custom. What I didn’t know was what was involved with getting Besh® up & running. Everything from sourcing components I wanted to applying for logo & tagline trademarks. And that was the easy part.
There were also logistics, training crews, and backend software creation to make ordering easier. And getting the first few projects done with it to learn where to make things smoother, and to have a portfolio with it.
Here are a few things we plan to launch over the course of next year:
- Besh® designer directory – for designers who want to spec Besh® cabinets on their projects
- select retail display installations for meeting with clients by appointment
- prototyping & bringing to market new cabinet front styles
- bringing our sense of humor back into the fold with Besh®
We have had a BLAST with Besh® in 2014, and see no reason why 2015 should be any different, fun wise!