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by LiveModern Webmaster last modified Jan 04, 2012 02:54 AM
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by KNQ Associates ( last modified Aug 18, 2011



We recently completed the design of a fashion boutique in Orchard Road.

Finding inspiration from the brand's corporate logo, we seek to depict 'butterflies in motion' in the design by playing on imagery of wings and the insect's smooth curves.

The aesthetic is envisaged to be feminine yet 'casually elegant'. Materials including stone tiles, leaves stucco and vintage mosaics – elements one might find in a garden - lend a rustic feel to the space. The clothes are displayed within niches which are shaped to resemble garden arches. The abstract butterfly shape formed by the curved ceiling and floor pattern unifies the central theme.

Against a palette of neutral and darker colors (which work to instil comfort and intimacy for trying on the clothes), the single accent tone of gold stands out, be it in the merchandise section as a background for the clothes or in the theatrical fitting rooms as fabric partitions.




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