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How to Look.

by becky last modified Jan 04, 2012 02:52 AM
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by becky last modified Sep 25, 2010

*Comments weren’t purposely disabled on this post. My laptop is obviously possessed. If you’d like to comment, you may do so at the reposted version here.* The Edges Matter. A lot. I do a lot of thinking & looking as a designer, & have always appreciated things that lurk on the fringes of the spotlight. [...]




 

 

*Comments weren’t purposely disabled on this post. My laptop is obviously possessed. If you’d like to comment, you may do so at the reposted version here.*

photo by George Steinmetz, for National Geographic

The Edges Matter. A lot.

I do a lot of thinking & looking as a designer, & have always appreciated things that lurk on the fringes of the spotlight. Whatever is loudest or most prominent not only might not be the best, but also might not be the true & accurate source. Or even the most interesting.

Those black things in the picture aren’t the camels. They’re their shadows. The camels are the thin, camouflaged shapes at the base of each shadow.  But the shadows draw the eye first. Or at least for first time viewers, they do.

Designers Need the Fringe.

If all is talked about is how much they want granite, we don’t focus on enduring design aspects that matter:

  • locations of highly used appliances
  • operational clearances of cabinet components
  • where the dog, who is a regular in the kitchen, gets to have a hang out spot
  • what is it *about* the granite that they like, & how likely is it that another cheaper/more durable/greener material couldn’t serve as well or better in its place?

The seeds of all good design solutions lie in the information that exists on the periphery; information that has to be uncovered to be put to use.

There is no other way to uncover that information without discussion & questioning & communicating, in short, LOOKING.  That, in large part, is what design *is*. That’s what you pay for when you hire a designer: their ability & skills at looking.

Caveat: To get the most out of your designer, you must also be willing to look, & share information, no matter how irrelevant it may seem. I welcome the client who is eager to explore their puzzle with me – that is the best part of design!

Opportunity Doesn’t Knock.

It taps you on the shoulder. Are you looking?


 

 

 
 
 

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