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Walmart introduces line of ugly fruit to combat food waste

by LiveModern Webmaster last modified Jul 26, 2016 01:04 AM
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by Katie Medlock last modified Jul 25, 2016

The largest grocer in America is recognizing that beauty is only skin deep, even when it comes to “ugly” fruits and vegetables. Walmart will be rolling out a line of imperfect apples, aptly named “I’m Perfect,” in 300 select Florida stores. These weather-dented fruits are just as nutritious as their more beautiful counterparts and will receive their well-deserved spot at the table, instead of a landfill. Food waste is a notorious problem in developed countries and the public’s...






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