playing catch up
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Hello! I didn’t really intend to take this little break from blogging, but these last few months have been busy. I know, that word is almost trite these days, but it’s true. Busy (really busy) with work, busy with life. Although we have a few post ideas in the hopper, the blog has been like that stack of magazines on my nightstand that I just can’t seem to get around to. My thoughts on blogging have also changed a bit […]
I didn’t really intend to take this little break from blogging, but these last few months have been busy. I know, that word is almost trite these days, but it’s true. Busy (really busy) with work, busy with life. Although we have a few post ideas in the hopper, the blog has been like that stack of magazines on my nightstand that I just can’t seem to get around to.
My thoughts on blogging have also changed a bit since I got back from the Alt conference and I’ve been trying to process what that means for chezerbey. Expecting to come back re-energized about the direction of the blog, I instead felt a bit underwhelmed and unmotivated. The conference itself was great – very well organized and orchestrated, especially considering how many people (I heard somewhere between 600-700) were there. I also finally got to meet Jaime, Nicole and Dana! Dana and I shared a room and stayed up way too late each night, mostly talking about things outside of our blogs.
That said, I was a little disappointed by the seminars and presentations. Perhaps it’s because ours is somewhat of a niche blog (in the greater “design blog” sphere at least) or because it’s one that isn’t monetized, but I felt like most of the topics didn’t really apply. It also made me realize how much blogging has changed in the last several years and maybe that wasn’t a direction I wanted to go. (I went to a seminar about how to monetize your Pinterest account and it left me so overwhelmed that I had a Pinterest nightmare a few days later and haven’t logged on since. Seriously, I had no idea what a juggernaut it had become for some people.)
So, here we are. Our blog has been personally and professionally valuable to us and we have no intention of stopping. But moving forward, we are going to reevaluate a few things. In the beginning, I mostly blogged about what I wanted to, when I wanted to. The last few years brought more of an agenda though, with intentions to blog twice a week, to do more quick posts, to go outside our normal focus…to do more. But here’s the thing, once a week is challenging as it is and even my “quick” posts take at least 2 hours to write. So I’m going to abandon my previous ideas of what I think I should be doing and instead focus on what I want to do (realizing that this is what got people reading in the first place). Without the pressure to make money off the blog (something I’d been considering off and on for a few years), I want to instead focus on the opportunities it can afford and the relationships we’ve made and can continue to make. Since we started our architectural firm, Studio Zerbey, almost every single remodel project (we do about 50% remodels, 50% new construction) or consultation has come to us through the blog. People have hired us not just for our design aesthetic but because we’ve gone through (and documented!) the experience first-hand. This has made us more relatable and approachable and guys, that feels pretty good. That’s where we want to be, the kind of architects we want to be.
So we’re going to keep pushing in that direction and maybe we won’t post as often as we’d like, but we hope each post is interesting and well-done. Also, we are still not done with this house! Although our DIY accomplishments this year have consisted of 1) fixing the bathtub drain, 2) lubing the door locks and 3) repairing the screen on our return grill, our to-do list is more ambitious. In fact, we have a few deadlines in the next several months (including a photo shoot and an expiring construction permit) that will mean some serious PROGRESS on the home front!
Finally, thank you to those who have stuck with us through the years, offering your continued support and encouragement. Even if the blogosphere feels a bit different these days, I continue to be inspired by so many of you – whether it’s the comments you leave or the posts you write.