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investment tip

by LiveModern Webmaster last modified Jan 04, 2012 04:12 AM
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by MK last modified Feb 07, 2011

Thanks to INC magazine (love them!) I was fortunate to have spent the day with Yvon Chouinard, Patagonia Founder and all around business genius. He offered up some great advice on investments. Yvon shared that while others had invested in the dotcoms, high tech, and real estate, he has been investing in trees. Yes, trees. [...]




 

 


Thanks to INC magazine (love them!) I was fortunate to have spent the day with Yvon Chouinard, Patagonia Founder and all around business genius. He offered up some great advice on investments. Yvon shared that while others had invested in the dotcoms, high tech, and real estate, he has been investing in trees. Yes, trees. He has been a long-time investor in the planting of trees in the Northwest with a solid, continuous 8% ROI. He said that a while back people questioned his investment decisions. However, since 2008, while others have watched their portfolios dwindle by painful chunks, Yvon has enjoyed his 8% growth.
Invest in the environment. Simple, smart, and predictable.
For hundreds of other great examples on making decisions that are good for the environment that are good for business, read Yvon’s book Let My People Go Surfing. An oldie, but definitely a goodie.

photo by Tim Davis 2008


 

 

 
 
 

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